Daily / View All

  • Kraft Salad Dressing Ad Gets Best Present Ever: A Slap From One Million Moms Fury over zesty, naked picnic

    June 18th, 2013 / Comments (0)

    Kraft's saucy ad campaign (via ad agency Being) for its Zesty Italian salad dressing launched in early April, but it's taken a rebuke from One Million Moms to give it a sudden enormous boost of visibility. The moms are super pissed off about the print ad below, featuring the campaign's hunky model, Anderson Davis, enjoying a naked picnic. The ad is far from subtle—the picnic blanket has pretty obviously been pulled over Davis's privates in such a way that it looks somewhat obscene. This infuriated the moms, which write on their website: "Last week's issue of People magazine had the most disgusting ad on the inside front cover that we have ever seen Kraft produce. A full 2-page ad features a n*ked man lying on a picnic blanket with only a small portion of the blanket barely covering his g*nitals. It is easy to see what the ad is really selling." Nope, they can't even say the words naked or genitals. The moms add: "Christians will not be able to buy Kraft dressings or any of their products until they clean up their advertising." Kraft responded with this statement: "Our Kraft dressing's 'Let's Get Zesty' campaign is a playful and flirtatious way to reach our consumers. People have overwhelmingly said they're enjoying the campaign and having fun with it."

    Article By: Tim Nudd, Adweek

  • Boys, not girls, are pregnant in Chicago’s shocking campaign to reduce teen pregnancy

    June 18th, 2013 / Comments (0)

    “Pregnant” boys with bloated bellies and sullen faces are popping up in alarming ads across Chicago buses and trains, part of a city campaign to reduce teenage pregnancy.

    The images, with the tagline, “Unexpected? Most teen pregnancies are,” aim to shock, said Brian Richardson, a spokesman for the Chicago Department of Health.

    “The point was to get people’s attention and get conversation started about teen pregnancy and teen births, and how they really affect a community,” Richardson told the Daily News. Read more

    Article by: Rheana Murray, New York Daily News

  • IBM Turns Its Ads Into Useful Urban Furniture

    June 13th, 2013 / Comments (0)

    Many brands talk about making their communications output useful, but they’re usually talking about apps or other digital or social programs. IBM has taken the idea of utility and applied it to the traditional outdoor ad. The company has launched a series of outdoor ads that double as functional surfaces for the "People For Smarter Cities Project".

    By: Jennifer Miller, Co.CREATE

  • Two Thousand and Thirteen Stripes

    June 12th, 2013 / Comments (0)

    Austin design entrepreneurs UnderConsideration have a new initiative they are calling UC.Prints. The first run of posters commemorates American Independence Day 2013 with a clever puzzle involving the flag.

    See images here, and get one while they last here.

  • Creative Work Wanted for New Build at Austin Airport

    June 12th, 2013 / Comments (0)

    Attention creative people. According to Culture Map, Austin-Bergstrom International Airport is expanding, and Art in Public Places (AIPP) is looking to keep the new section weird with designs and artwork.

    They are placing a national call to commission a professional. This is not a small time pro-bono project. This is a chance to make a mark and earn some well deserved recognition.

    AIPP is hosting an information session for anyone interested. The meeting will be at 2:30pm on Monday, June 17, and will be simulcast as an interactive webinar. Check in with AIPP during their office hours for assistance.

    Check out the Culture Map article here.

  • Book Covers Transform Into Packages To Send To The Homeless

    June 12th, 2013 / Comments (0)

    In a partnership with the book publisher Random House Australia, creative agency BMF devised the ‘Mailbooks for Good’ initiative, which encourages donations of books. Specially-designed dust jackets enable readers to mail the books to charity when they are finished with them. Get the details here.

    Article by: Emma Hutchings, PSFK

  • Fake Subway Ads Critique Reality TV

    June 4th, 2013 / Comments (0)


    Toddlers in Tiaras, Real Housewives of Everywhere, Honey Boo Boo… American television is in a quite a state these days. While there is quality to be found (if you’re looking), the majority of shows that dominate our airwaves are of the ‘reality’ genre – real shows about real people living scripted lives. A marketing campaign for local New York PBS station Thirteen is addressing this sad fact, placing ads for fake reality television shows on the subway to catch commuters’ eyes and hit them on the head with the message: the shows you are watching are crap. See the rest of the campaign here.

    Article by: Daniela Walker, PSFK

Rocket Fuel