• With all this tech about, is the big idea 'no idea'? Aussie CDs discuss. *May contain irony.

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    Are we thinking stuff through too much? What if we just chucked a load of tech together and let the public pick the bones out of it. And besides, there's just no room for an idea in amongst the live-streaming 3D-printed QR codes being delivered by a quad-copter.

    Starring a galaxy of creative stars from Down Under, this is of course a spoof that sets the stage for the Creative Fuel event in Sydnay at the end of July.

    The point is valid though. Increasingly tech can come first and the idea a distant second - if at all. It's a watchout for everyone: yes, technology can augment an idea but not replace it. Ideally it's invisible, working bits magic behind the scenes, letting the big thought land without interference or hoop-jumping.

    Find out more about the Creative Fuel event >

  • Amazing student chalkboard art is genius but anonymous. #dangerdust

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    At the Columbus College of Art and Design, two college students have gone rogue - but publicly at least, no one's letting on which two. The anonymous duo, who go by the name Dangerdust, sneak into a classroom each Sunday or Monday and create a masterpiece out of nothing but chalk. All we could manage at school was a speed knob.

    The pair are both seniors in Advertising & Graphic Design, but somehow they manage to spare the brainpower and time to create these chalkboard works of art - some taking 11 hours to complete.

    You just have to marvel at the technique, the breadth of styles, the thinking that's gone into it and the commitment and planning.

    “When you’re working on long extended projects for graphic design classes it’s easy to… lose motivation,” they said. “I think we’re tired of the computer, and [chalking] gives us motivation.”

    “I remember the first couple we did, I didn’t think anything was going to happen, [but] people were like, ‘Yeah, I’ve seen that on Instagram!’” they remembered. “We get so giddy over 10 likes on Instagram.”

    Dangerdust on a day outDangerdust on a day out

    Via

  • Now This is One Hair-Raising Billboard

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    Swedish pharmacy Apotek Hjärtat teamed up with innovative advertising agency Clear Channel to make this quintessential hair product commercial in Stockholm’s subway. Doesn’t it just blow you away?

    Via Per Liljas, Time Newsfeed

  • Photographer Travels Through Time By Inserting Herself Into Her Childhood Photos

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    London-based Japanese photographer Chino Otsuka explores the harsh truth of time lapse in her highly nostalgic and heartwarming series “Imagine Finding Me”. Otsuka took old photos from her childhood and adolescence and put pictures of her present self in them, creating bittersweet double self-portraits.

    The work was done marvelously well. The two figures seems so natural being together in cool melancholy, as if the artist has gone back in time to meet her younger self.

    “The digital process becomes a tool, almost like a time machine, as I’m embarking on the journey to where I once belonged and at the same time becoming a tourist in my own history,” said the photographer.

    Source: chino.co.uk

  • A Look Back: The Top 30 AdFreak Stories of 2013

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    As 2013 comes to a close, here's a roundup of the most popular AdFreak stories from the past year.

    via Adweek.com

  • Santa's Brand Book Might Be One of the Agency World's Best Inside Jokes

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    In an era of "personal brands," there's one man who clearly needs his own style guide and appropriate-use policies: Santa Claus. Stepping in to fill the gap is British agency Quietroom, which has created a Santa Brand Book that would make any festive account planner swoon.

    Er, sorry, that should be the *Santa* Brand Book. The first asterisk "reminds customers of a snowflake alighting on the eyelash of a fawn," while the closing asterisk "points customers to the polar star, and hence the birth of dreams."

    Delightfully overthought and packed with subtle humor keyed to those who've had to delve through such dreck for real consumer brands, the *Santa* Brand Book educates you on how to "live the brand" (Snap it, clap it, wrap it), which pantone of white to use, and why we do not refer to him as Father Christmas (because it anagrams to "The Rich Mr. Fat-Ass").

    Via David Griner, Adweek

  • Photoshop Parody Ads Show the Depressing Truth About Filtered Beauty

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    In a new series of incisive Photoshops, artist Anna Hill uses the image editing techniques that are ubiquitous in mainstream advertising to turn herself into a model. The resulting parody ads don't market make up or clothes, but instead, the image-perfecting power of Photoshop itself. Get the full story here.

    Mario Aguilar via Gizmodo

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