• Plug In with AAF Memphis

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    Join Memphis Ad Fed next Thursday, July 26, at Earnestine & Hazel's for a chance to see your advertising buds plug in and rock out. Each of the five bands that will play at the event feature Memphis ad people, taking to the stage for your entertainment.

    This AAF event is free, but there will be a cash bar.

    When: July 26, 5-10 pm
    Where: Earnestine & Hazel's on South Main

  • Pecha Kucha Volume 3 - Poster by Five in One Design

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    Spread the word! If you haven't heard about Pecha Kucha, it's about time.
    Pecha Kucha Volume 3 will take place August 9 at Crosstown Arts. Poster design below by Memphis' Five in One Design (aka VINI).

    From Crosstown Arts:
    Pecha Kucha Nights began in Tokyo as an opportunity for artists, designers and architects to share their work. Now happening in over 500 cities around the globe, these events have expanded to include anyone from the community sharing a wide array of interesting and often hilarious topics. The audience is made up of anyone who wants to come and enjoy seeing what other people are interested in.

    Pecha Kucha is a presentation format of showing 20 images for 20 seconds each. Presentations can be on any topic, and the presenters for each event will be announced a week in advance.

    Doors open at 6 pm and the series of six to eight presentations from begin at 7 pm. Beverages and snacks will be available.

    Please email Christopher@crosstownarts.org to request to make a presentation. We will contact you as space is available.

    Learn more about the event.

  • Life with a Cherry on Top

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    We're loving these designs by Michael J. Hildebrand, of Harvest Creative, for the Third Annual Ice Cream Sundae Social, sponsored by the Tennessee Equality Project.
    And eating ice cream to support equality? Sounds like a good deal to us.
    The social is this Sunday, July 15, at Kingsway Christian Church. Visit the tumblr page to see more designs, and prepare to jones for some ice cream.

    Visit the Facebook event.
    Visit the tumblr

  • Just Don't Do It.

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  • Victory Bicycle and Orbea Team Up to Give Manny Huerta's Olympic Dreams a Boost

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    This is a great video about Memphis' Victory Bicycle and their exciting role in the upcoming Olympic Games.

    Also check out Victory's site, designed by Memphis' switch.

  • archer>malmo Featured in Agency Post's Pledge to Independent Agencies

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    In honor of the 4th of July yesterday, The Agency Post compiled a short list of independent agencies, pledging respect to them and the entrepreneurs whose vision guide them. One of the featured agencies was Memphis' archer>malmo.

    Here's what principal and chief creative officer Gary Backaus had to say about the agency:
    “Independence gives us the freedom to be mainly culturally driven instead of financially driven. Even so, archer>malmo is consistently profitable, and we don’t think that’s a coincidence. Our success is based on the quality of our creativity – which really means we have great, talented people – coupled with our ability to develop and maintain trusting and lasting client relationships.

    In my experience, I have seen that people are naturally more creative and productive when they’re happy. So that commitment to culture directly benefits clients. I think that is a distinct competitive advantage for us over larger agencies. Our business, built on creativity, quality and solid relationships, is not capital intensive, and, that’s the beauty of it. We’re driven to do excellent work, but without the pressure of quarterly earnings.

    Independence also puts us in charge of our own destiny when it comes to new business. There’s been a lot of talk lately about how the industry’s pitch-oriented approach is broken — RFPs, spec work, consultant conflicts of interest, etc. — and how agencies should stand up to it. We are fortunate to be in a position to occasionally and politely say ‘no thanks’. Our new business comes mostly from relationships, referrals and organic growth, and our business is up significantly. We’ve hired more than 20 people already this year and the growth outlook is very positive.”

    Via

  • Red Deluxe Develops New iPad Publication, Strategy for HGTV Shelf

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    When HGTV® Shelf for the iPad launched in June, the new ideas and inspiration app debuted with a publication developed by Red Deluxe. The iPad publication, “Fast Fixes-Outdoors,” is the first in a series they are developing, that will include more “Fast Fixes” issues, as well as other special publications on more home improvement topics.

    Red Deluxe has been working with HGTV on several other aspects of HGTV Shelf, including icon development, positioning strategy, a rollout banner ad campaign and the app’s tagline, “Get inspired. Download Your Dream.”

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  • Red Deluxe Recognized for PSA Work

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    Memphis agency Red Deluxe has received national acclaim for a new campaign, developed for the American Lung Association.
    The PSA around which the campaign revolves features "Alvin Grimes, Air Collector," a quirky twenty-something surrounded by his extensive collection of air, sealed in jam jars and labeled with place of origin. "Think it's weird to collect air?" asks a voice over. "You wouldn't think so if you saw what your lungs collect every time you breathe."
    The spot promotes a new smartphone app, State of the Air, which tells users current air quality conditions and can send notifications when the current air quality reaches code orange level on the Environmental Protection Agency's air quality index.

    The campaign, which also features advertising on billboards, taxi-tops, in movie theatres and online, is meant appeal to a younger demographic than the American Lung Association's current average donor, who is 68 years old.

    But this isn't the first time that Red Deluxe has been nationally recognized for their PSA work. Last year, they produced the wildly popular campaign for Baptist Memorial Health Care Foundation that featured elderly people rapping and urged viewers to download the app called Play it Down. Play it Down features a hearing test, as well as an "auto old" function that allows users to hear music from their own libraries as though through the ears of an elderly person.

    Red Deluxe co-founder Martin Wilford is a big believer in using smartphone apps to reach consumers, especially for non-profit organizations who depend on donated airtime for their PSAs. Of course, it doesn't hurt that 'air-collecting' and 'rapping old people' are funny.

    Via

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