POPA is an iPhone attachment that makes taking pictures much easier and enjoyable, and enhances the experience of taking pictures with your phone. In fact, it's a similar feel to a regular point and shoot camera. How do they accomplish this? A big red button.
The gadget also works with the free POPA app, which allows you to set timers, save photos, share photos on Facebook and Twitter, and send to Instagram and Camera+ apps.
Plus, it's a pretty cool commercial.
The big red button costs approximately US$80
POPA from Beep Industries on Vimeo.