This fall, Opera Memphis is launching a re-branding campaign with the help of doug carpenter & associates. In addition to publicizing the company's new director, Ned Canty, and promoting the 2011-2012 season, the branding campaign aims to appeal to both seasoned opera-goers and those that might be intimidated by the art form. Glamour, class, AND accessibility? Not too shabby.
The campaign includes outdoor, online, direct mail, radio, and print advertising.
Click here to see the season brochure on issuu.