Canadian branding firm Compass360, with their tongue-in-cheek Glossary of Brand, is genius. They simultaneously poke fun at those in the advertising/branding industry and prove their own creative adeptness. This thing is pretty funny.
For example: a Brandellabra is "an archaic brand with a multi-pronged strategic approach and tendency to fizzle out over time."
And Brandom? That's synonymous with "a brand that appears out of nowhere, makes no sense, and becomes quickly irrelevant. See also: New Coke, Sarah Palin"
Read the rest of the Glossary here.