Memphis agency Red Deluxe has received national acclaim for a new campaign, developed for the American Lung Association.
The PSA around which the campaign revolves features "Alvin Grimes, Air Collector," a quirky twenty-something surrounded by his extensive collection of air, sealed in jam jars and labeled with place of origin. "Think it's weird to collect air?" asks a voice over. "You wouldn't think so if you saw what your lungs collect every time you breathe."
The spot promotes a new smartphone app, State of the Air, which tells users current air quality conditions and can send notifications when the current air quality reaches code orange level on the Environmental Protection Agency's air quality index.
The campaign, which also features advertising on billboards, taxi-tops, in movie theatres and online, is meant appeal to a younger demographic than the American Lung Association's current average donor, who is 68 years old.
But this isn't the first time that Red Deluxe has been nationally recognized for their PSA work. Last year, they produced the wildly popular campaign for Baptist Memorial Health Care Foundation that featured elderly people rapping and urged viewers to download the app called Play it Down. Play it Down features a hearing test, as well as an "auto old" function that allows users to hear music from their own libraries as though through the ears of an elderly person.
Red Deluxe co-founder Martin Wilford is a big believer in using smartphone apps to reach consumers, especially for non-profit organizations who depend on donated airtime for their PSAs. Of course, it doesn't hurt that 'air-collecting' and 'rapping old people' are funny.
To emphasize the sheer magnitude of the operation that is Fullen Dock & Warehouse, Memphis agency inferno made the messaging as huge as the company itself. The resulting campaign is powerful and interesting, and takes trade advertising to the next level. Fulllen Dock is a full service, single source supply chain hub, connecting river, road and rail to simplify supply chain transportation for their clients.
Keep Tennessee Beautiful is a state-funded agency dedicated to encouraging Tennesseeans to take responsibility for their community environments, and with the new website hopes to bring a greater sense of inclusivity to their 24 official affiliates and millions of volunteers across the state.
We're especially a fan of the page that allows you to find your nearest recycling locations.
Everyone knows that barbeque is a big deal in Memphis. Duh.
But Memphis in May BBQ Fest isn't just about the food, it's also about the party, the teams, and the awesomely punny team names and tent concepts (see: Riberty, Aporkalypse Now, Reservoir Hogs, and so on).
This year, BBQ Fest team The Beef N' The Chicken took their concept a step further by enlisting the help of S2N Design, who developed a logo and a brand that spoke to not only the team, but the judges as well as this year's Memphis in May honored country, the Philippines.
The logo was designed for the B n' C to use at all cooking competitions, while the t-shirt and booth below were designed specifically for this year's BBQ Fest competition.
B n' C Logo
The Beef N' The Chicken's BBQ Fest booth, "The Pearl of the Orient"
Not too long ago, we talked about the new logo for Overton Square and all the greatness that promises to come along with it.
Well, here's the first of it!
Overton Square is hosting "The Ultimate Block Party" the afternoon of June 15, featuring Memphis band Star & Micey, local food vendors, and plenty of fun activities.
So let's kick off the life of the New Square with a bang!