Red Deluxe Develops New iPad Publication, Strategy for HGTV Shelf

When HGTV® Shelf for the iPad launched in June, the new ideas and inspiration app debuted with a publication developed by Red Deluxe. The iPad publication, “Fast Fixes-Outdoors,” is the first in a series they are developing, that will include more “Fast Fixes” issues, as well as other special publications on more home improvement topics.

Red Deluxe has been working with HGTV on several other aspects of HGTV Shelf, including icon development, positioning strategy, a rollout banner ad campaign and the app’s tagline, “Get inspired. Download Your Dream.”

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