• With all this tech about, is the big idea 'no idea'? Aussie CDs discuss. *May contain irony.

    / Comments (3)

    Are we thinking stuff through too much? What if we just chucked a load of tech together and let the public pick the bones out of it. And besides, there's just no room for an idea in amongst the live-streaming 3D-printed QR codes being delivered by a quad-copter.

    Starring a galaxy of creative stars from Down Under, this is of course a spoof that sets the stage for the Creative Fuel event in Sydnay at the end of July.

    The point is valid though. Increasingly tech can come first and the idea a distant second - if at all. It's a watchout for everyone: yes, technology can augment an idea but not replace it. Ideally it's invisible, working bits magic behind the scenes, letting the big thought land without interference or hoop-jumping.

    Find out more about the Creative Fuel event >

  • New work from Inferno touts kid-centric services from Campbell Clinic

    / Comments (0)

    Many people don’t realize that Campbell Clinic Orthopaedics has a team of specialists dedicated to providing orthopaedic care specifically for kids. In fact, Le Bonheur Children’s Hospital chose Campbell Clinic as its orthopaedic partner. To spread the word that Campbell Clinic is great with kids, the inferno team created print ads focused on pediatrics.

  • Amazing student chalkboard art is genius but anonymous. #dangerdust

    / Comments (8)

    At the Columbus College of Art and Design, two college students have gone rogue - but publicly at least, no one's letting on which two. The anonymous duo, who go by the name Dangerdust, sneak into a classroom each Sunday or Monday and create a masterpiece out of nothing but chalk. All we could manage at school was a speed knob.

    The pair are both seniors in Advertising & Graphic Design, but somehow they manage to spare the brainpower and time to create these chalkboard works of art - some taking 11 hours to complete.

    You just have to marvel at the technique, the breadth of styles, the thinking that's gone into it and the commitment and planning.

    “When you’re working on long extended projects for graphic design classes it’s easy to… lose motivation,” they said. “I think we’re tired of the computer, and [chalking] gives us motivation.”

    “I remember the first couple we did, I didn’t think anything was going to happen, [but] people were like, ‘Yeah, I’ve seen that on Instagram!’” they remembered. “We get so giddy over 10 likes on Instagram.”

    Dangerdust on a day outDangerdust on a day out

    Via

  • Creative Works Conference October 3-5 • Memphis, TN

    / Comments (0)

    Creative Works celebrates the often overlooked but essential role of creatives in every community. But more than that, it's a place to both form and catalyze our own creative community—to learn from one another, have some fun, dream together, and take action.

    A place to connect, learn and be inspired by amazing people who know how CREATIVE WORKS.

  • Check out the Creative Memphis Podcast

    / Comments (1)

    Creative Memphis Podcast is an every other week talk-podcast with hosts Billy Nation and Andrew Lebowitz, featuring a guest from the Memphis creative scene. It’s an hour-long conversation where the hosts explore the featured guest’s history, body of work, and perspectives on creativity, all in relation to Memphis. Guests are varied and typically relate to the design field, culinary industry, photography, art or Memphis culture.

  • Farmhouse Brands The Bikesmith

    / Comments (3)

    Check out the new brand design Farmhouse has created for The Bikesmith... a mobile bike repair and retail truck.

  • Sullivan Branding's 2014 Live at the Garden Summer Concert Series TV Spot

    / Comments (1)

    Check out Sullivan Branding's new 2014 Live at the Garden Summer Concert Series TV spot.

  • Farmhouse Brands the South Main District

    / Comments (16)

    Check out Farmhouse's new logo and brand messaging for the South Main District in Memphis.

Rocket Fuel