Is it possible for ads to be so arresting and beautiful that they mimic art?
That was the theme of Le Communique Art Show, an exhibit that displays ads -- stripped of their logos -- as pieces capable of moving people, not just product.
The exhibit, developed by Leo Burnett creative director Nuno Ferreira and associate creative director Ryan Wolin, was the winner of The 4A's TruthBrief Competition, which asked creatives to improve advertising's image in order to attract more talent to the industry. The stunt caught attendees by surprise as it was displayed as an "art show" on a college campus in May. Each ad was stripped of markers identifying it as as such, and the audiences weren't told the origins of the pieces.
Leo Burnett created a video showing the reactions of the students to the "art," with one student commenting on the incorporation of "sculpture" into the piece, and another talking about how it makes her feel. At the end of the show, a final canvas was unveiled. It read: "All the pieces you saw today were ads. Join the most creative community in the world."
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Via Shareen Pathak, Ad Age